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26Jun

Why Your EVP Might Be Broken—and How to Build One That Works

June 26, 2025
by Crystal Lay
Lately, I’ve been hearing a lot of noise in the talent space about improving time-to-market and proving ROI when it comes to EVP development. And I’m not surprised. Research—and practitioner chatter—shows that EVP development is still a 6- to 12-month […]
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11Jun

The Overlap Advantage: Where Employer Brand Meets Revenue (EBX)

June 11, 2025
by Crystal Lay
For many companies, there’s an often-overlooked overlap between the people you want to hire and the people you want to sell to. It’s not always direct—but it’s there. Sometimes they’re the actual buyers. Sometimes they’re decision influencers. But either way, […]
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