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21Jul

Employer Branding in the Age of Loyalty & Layoff Fallout

July 21, 2025
by Crystal Lay
We’re living through one of the most contradictory job market cycles in recent memory. Mass layoffs continue to dominate headlines—nearly 45 major companies, including Meta, Microsoft, and Intel, have made cuts in the first half of 2025 alone (Layoffs.fyi, 2025). […]
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26Jun

Why Your EVP Might Be Broken—and How to Build One That Works

June 26, 2025
by Crystal Lay
Lately, I’ve been hearing a lot of noise in the talent space about improving time-to-market and proving ROI when it comes to EVP development. And I’m not surprised. Research—and practitioner chatter—shows that EVP development is still a 6- to 12-month […]
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11Jun

The Overlap Advantage: Where Employer Brand Meets Revenue (EBX)

June 11, 2025
by Crystal Lay
For many companies, there’s an often-overlooked overlap between the people you want to hire and the people you want to sell to. It’s not always direct—but it’s there. Sometimes they’re the actual buyers. Sometimes they’re decision influencers. But either way, […]
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03Apr

Confidence is Contagious—But So is Doubt: What Candidate Experience Is Really Doing to Your Employer Brand

April 3, 2025
by Crystal Lay
Recruitment’s dirty little secret isn’t ghosting—it’s erosion. Not of employer brand awareness. That’s table stakes. If you’re leading Talent Acquisition or employer brand right now, here’s what should give you pause: data presented at SIOP 2025 confirms what a lot […]
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20Mar

The Power of Feedback and Collaboration: How to Build (Not Burn) Relationships at Work

March 20, 2025
by Crystal Lay
Over the years, I’ve seen talented people at all levels struggle—not because they weren’t good at their jobs, but because they didn’t value trust and collaboration. Lately, I’ve noticed more conversations popping up about layoffs being labeled as “performance management,” […]
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10Dec

Nail Your 2025 Recruitment Budget: Your Guide to Hiring Without Breaking the Bank

December 10, 2024
by Crystal Lay
Let’s be honest: setting a recruitment budget can feel like trying to predict the weather a year in advance. How many new hires will you need? Which roles are you filling? And will anyone finally invent a tool to simplify […]
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27Nov

Setting Goals for Recruiting and Employer Branding

November 27, 2024
by Crystal Lay
The hiring space is constantly evolving, and setting clear, purposeful goals for recruiting and employer branding is our responsibility to our team and our specialty. Functional, data-driven goals keep things measurable and consistent, while personal, connection-focused goals build relationships and […]
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16Nov

Enablement or Replacement? The AI Ethics Debate You Can’t Ignore

November 16, 2024
by Crystal Lay
Curabitur placerat, nunc nec eleifend tincidunt, nibh nulla dictum turpis, vitae vulputate magna orci sed ex. Donec eleifend scelerisque leo nec eleifend. Vivamus volutpat dolor et velit fermentum aliquam. Sed sagittis felis vitae dictum aliquam. In hac habitasse platea dictumst. […]
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29Jul

Disability Workplace Inclusion: Insights from Julie Sowash on Creating Accessible Work Environments

July 29, 2024
by Crystal Lay
In this video, GBS CEO, Crystal Lay, has an enlightening conversation with Julie Sowash, the Executive Director and co-founder of Disability Solutions. Julie’s organization is dedicated to advancing workplace inclusivity for individuals with disabilities, setting new benchmarks for accessible and […]
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  • Jul 21, 2025
    Employer Branding in the Age of Loyalty
  • Jul 16, 2025
    AI Won’t Take Over Operations Anytime
  • Jun 26, 2025
    Why Your EVP Might Be Broken—and How t
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