Employer Branding in the Age of Loyalty & Layoff Fallout
We’re living through one of the most contradictory job market cycles in recent memory. Mass layoffs continue to dominate headlines—nearly 45 major companies, including Meta, Microsoft, and Intel, have made cuts in the first half of 2025 alone (Layoffs.fyi, 2025). […]
Why Your EVP Might Be Broken—and How to Build One That Works
Lately, I’ve been hearing a lot of noise in the talent space about improving time-to-market and proving ROI when it comes to EVP development. And I’m not surprised. Research—and practitioner chatter—shows that EVP development is still a 6- to 12-month […]
The Overlap Advantage: Where Employer Brand Meets Revenue (EBX)
For many companies, there’s an often-overlooked overlap between the people you want to hire and the people you want to sell to. It’s not always direct—but it’s there. Sometimes they’re the actual buyers. Sometimes they’re decision influencers. But either way, […]
Confidence is Contagious—But So is Doubt: What Candidate Experience Is Really Doing to Your Employer Brand
Recruitment’s dirty little secret isn’t ghosting—it’s erosion. Not of employer brand awareness. That’s table stakes. If you’re leading Talent Acquisition or employer brand right now, here’s what should give you pause: data presented at SIOP 2025 confirms what a lot […]
The Power of Feedback and Collaboration: How to Build (Not Burn) Relationships at Work
Over the years, I’ve seen talented people at all levels struggle—not because they weren’t good at their jobs, but because they didn’t value trust and collaboration. Lately, I’ve noticed more conversations popping up about layoffs being labeled as “performance management,” […]
Nail Your 2025 Recruitment Budget: Your Guide to Hiring Without Breaking the Bank
Let’s be honest: setting a recruitment budget can feel like trying to predict the weather a year in advance. How many new hires will you need? Which roles are you filling? And will anyone finally invent a tool to simplify […]
Setting Goals for Recruiting and Employer Branding
The hiring space is constantly evolving, and setting clear, purposeful goals for recruiting and employer branding is our responsibility to our team and our specialty. Functional, data-driven goals keep things measurable and consistent, while personal, connection-focused goals build relationships and […]
Enablement or Replacement? The AI Ethics Debate You Can’t Ignore
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Disability Workplace Inclusion: Insights from Julie Sowash on Creating Accessible Work Environments
In this video, GBS CEO, Crystal Lay, has an enlightening conversation with Julie Sowash, the Executive Director and co-founder of Disability Solutions. Julie’s organization is dedicated to advancing workplace inclusivity for individuals with disabilities, setting new benchmarks for accessible and […]








