Meet Eidos: Your Employer Brand AI Partner.

With Eidos, your dedicated GBSGPT, get EB-focused insights, customizable strategies, and an AI partner that understands the nuances of your employer brand. Together, let’s elevate your talent attraction and employer brand consistency, taking your results next level.

1.

AI-Powered EB Insights

Deliver instant, data-backed recommendations for your brand.

2.

Streamlined EB Workflows

Simplify task execution from complex data analysis, to employer brand audits to editorial calendar creation to content reviews and improvement suggestions.

3.

Customizable EB Strategy

Tailor your employer brand strategies with an AI that learns from industry trends and organizational context.

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Discover how AI can elevate your brand identity and employee experience.

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Enhanced Team Collaboration

Automate repetitive tasks to focus on strategic initiatives and facilitate teamwork with insights accessible to multiple roles.

Data-Driven Decisions

Insights backed by GBS’s years of research in EB and Generative AI / Large Language Model training expertise.

Powered by EB-Focused Research

Access years of focused knowledge and industry reports specific to Employer Branding and employment.

Meet Eidos

Designed with You in Mind.

Is there a cost to participate in the beta?

No, there is no cost to apply or participate if you are chosen.

Is my data private?

Your data privacy and confidentiality are our top priorities. Your instance of Eidos will be set up with your company information. It, and any information you enter in Eidos, is securely stored and used solely to provide you with tailored insights and support. Other users will not be able to view your data, inputs, or chat history. Our system is designed to maintain strict data separation, ensuring that your information remains private and inaccessible to anyone else. Additionally, we employ industry-standard encryption and security protocols to protect your data from unauthorized access.

You will have control over data retention, ensuring that your organizational data is either retained in Eidos as long as your instance is active, deleted upon request or conclusion of participation in the Eidos program, or handled according to the user and system requirements. Your information is not used to train OpenAI or other users’ models.

If you have any further questions about our data privacy practices, please feel free to reach out to us.

Why the name Eidos?

“Eidos” (pronounced, AY-dose) originates from Greek philosophy, meaning "form," "idea," or "essence"—the underlying blueprint that shapes an object's true nature. In Plato’s philosophy, eidos represents the ideal forms of all things, capturing their core essence.

For us, "Eidos" is more than a name; it’s our approach. As your personalized GBSGPT, Eidos helps uncover and refine the essence behind your employer brand, transforming raw ideas into clear, actionable strategies. It’s designed to help you bring the best of your employer brand to life.

Unlike broad HR AI tools, Eidos is purpose-built for Employer Branding.

Tailored insights, brand-aligned content, and actionable recommendations are just the start. Powered by GBS’s expertise, Eidos is here to handle your unique EB challenges with precision and personality.

As employer branders, we navigate a vast landscape of data—from industry trends and candidate expectations to shifting workplace dynamics. This wealth of information is invaluable for shaping our strategies, yet transforming it into clear, actionable plans can be challenging.

Now, there’s an opportunity to be part of a select group of beta testers for an AI-driven tool built to support employer branding teams. This tool provides practical, pre-informed insights to keep you focused on high-impact strategies—without the time drain of extensive research. From setting strategic goals and building business cases to refining your brand narrative, this tool supports the work that matters most.

An AI tool tailored for employer branders
Guidance for setting strategy and defining goals
Support in building business cases to secure budget and buy-in
Insight-driven recommendations to inform your actions
A resource for maintaining consistency across brand messaging
Structured, actionable insights for branding professionals

Apply to be a beta tester for early access. Experience the benefits firsthand, help shape this tool, and see its impact in action.