On-Demand Webinars
Getting Cool with Content
In today’s digital age, content marketing has become an REQUIREMENT for Talent Attraction. This special 90-min learning call is designed to equip participants with the skills necessary to craft compelling, engaging, and persuasive content that stands out in a crowded job market.
Throughout this 90-minute session, attendees will learn how to create effective job descriptions, utilize multimedia content, and apply storytelling techniques to enhance their recruitment marketing to attract the right candidates.
Key Topics Covered:
1. Crafting Compelling Job Posting: Learn to write job posts that not only detail the responsibilities and requirements of the role but also sell the position and your company culture. We'll cover language best practices, how to incorporate key employer branding elements, and tips for making your listings inclusive and appealing.
2. Creating Engaging Multimedia Content: With the growing importance of visual and audio content in engaging potential candidates, this section focuses on how to effectively use multimedia. From recruitment marketing videos to virtual office tours and employee testimonials, discover how to produce content that provides a genuine insight into working at your company.
3. Effective Storytelling Techniques: Storytelling is a powerful tool in any marketer’s arsenal, including recruitment. This segment will teach you how to craft narratives that resonate with your target audience, share the unique stories of your company and employees, and differentiate your brand from competitors.
4. Interactive Elements:
Each section of the webinar includes a Q&A session, allowing attendees to ask questions and discuss their specific challenges. A live demonstration on creating a simple recruitment video will provide a practical application of the concepts discussed.
Watch NowNext-Gen Recruitment: Mastering Campus Marketing and Employer Branding for Future Grads
Develop strong campus recruitment strategies that resonate with the next generation of professionals. This webinar aims to equip HR professionals, recruiters, and employer brand managers with the insights and tools necessary to attract, engage, and hire top talent from colleges and universities.
Key Learnings:
1. Understanding the Audience: Gain a deep understanding of what future college graduates look for in potential employers and how their values and career expectations shape their job choices.
Effective Brand Messaging: Learn how to craft compelling employer branding and recruitment marketing messages that appeal specifically to the younger demographic. Explore the nuances of communicating company culture, career development opportunities, and social responsibility initiatives that matter to this group.
2. Strategic Campus Engagement: Discover strategies for creating impactful campus presence through partnerships, internships, workshops, and technology-driven engagement methods like virtual experiences and live activations.
3. Digital and Social Media Strategies: We'll explore the most effective tactics for reaching students on their terms, including content types, platform choices, and messaging tones that resonate with the college audience.
4. Metrics and Analytics: Understand how to measure the success of your campus recruitment efforts through relevant metrics and analytics to refine your approach continuously.
Watch NowMental Health Month: The Role of Well-Being in Employer Brand & Recruitment Marketing
In today’s competitive talent landscape, the importance of mental health and well-being cannot be overstated, especially when it comes to building a strong employer brand and effective recruitment marketing strategies. This webinar, timed to coincide with Mental Health Month, aims to enlighten HR professionals, employer branding specialists, and recruitment marketers on integrating well-being into their employer value proposition.
Key Learnings:
1. Well-Being as a Messaging Pillar: Understand how emphasizing employee well-being enhances your employer brand, and the values that correlate to it, influencing person-environment fit in your EVP. Learn to communicate this commitment effectively in your recruitment marketing.
2. Attracting Talent with Well-Being Initiatives: Explore how well-being programs can not only attract top talent but also positively impact retention rates, employee satisfaction, and overall company performance.
3. Case Studies: Examine real-world examples of companies that have successfully integrated mental health and well-being into their employer brand, and the measurable benefits they experience.
4. Strategies for Communication: Discover the most effective ways to showcase your company’s commitment to mental health in your communications to prospective and current employees.
Watch NowThe AI Revolution: Enhancing Employer Brand and Future-Proofing Talent Attraction
In this insightful learning call, we will explore the transformative role of artificial intelligence in shaping the future of employer branding and talent acquisition. As AI technologies evolve, they offer unprecedented opportunities to enhance how organizations attract, engage, and retain top talent.
Key Takeaways:
1. Understanding AI’s Impact: We'll delve into how AI is currently influencing employer brands and the implications for your company's public and internal perception.
2. Strategic Considerations: Gain insights into the ethical, practical, and strategic considerations businesses must address when integrating AI into their recruiting processes.
3. Future Implementation: Learn actionable strategies for effectively implementing AI tools for recruitment marketing to attract talent, enhance candidate experience, and streamline hiring processes.
4. Case Studies and Examples: Through real-world examples, see how leading companies are leveraging AI to boost their employer brand and gain a competitive edge in talent attraction and acquisition.
Join us to discover how to leverage AI to not only meet the challenges of today’s recruitment landscape but also to innovate and lead in the future. Whether you are an HR executive, a recruitment specialist, or involved in strategic planning, this webinar will equip you with the knowledge and tools to harness AI effectively in your talent brand strategy.
Watch NowInclusive Recruitment Marketing by Design
Continuing on the "Neurofriendly Talent Attraction" series, this learning call focuses on how to build inclusive recruitment marketing visuals and messaging. In this call, we will take a closer look at:
1. Different neurodivergent diagnoses and how that can impact processing information we share in the talent attraction process;
2. Design considerations for graphics and video to help ensure your attraction materials are more neurofriendly regardless of neurotype;
3. Adjustments that can be made to the recruitment marketing funnel to make it more inclusive and effective for all neurotypes.
Watch Now