Upcoming Events

Managing Your Employer Brand in Times of Crisis and Negative Feedback
June 28, 11AM - 12PM CST
In the rapidly shifting landscape of modern business, how an organization handles crises and negative feedback can significantly impact its reputation and attractiveness as an employer. This learning call is designed to equip HR/TA professionals, employer brand managers, recruitment marketers and communication specialists with the essential tools and strategies needed to protect and enhance their company's reputation during challenging times.

Key Topics:

1. Reputation Monitoring: Learn about the tools and techniques for continuously monitoring your employer brand online. Understand how to track mentions, reviews, and social media discussions related to your company to stay ahead of potential issues.

2. Constructive Response Strategies: Explore effective methods for responding to negative feedback across various platforms, including social media, job review sites, and public forums. This segment will focus on crafting messages that address concerns constructively, restore confidence, and demonstrate your company’s commitment to improvement.

3. Crisis Communication: Delve into the best practices for crisis management from an employer branding perspective. Gain insights on how to develop a communication plan that ensures timely, transparent, and empathetic communication during crises to maintain trust with both employees and potential candidates.

4. Building Resilience: Discuss strategies to build a resilient employer brand that can withstand the ups and downs of business cycles. Learn how to use negative feedback as an opportunity for growth and improvement, turning challenges into chances to showcase your company's strength and dedication to its values.

Interactive Elements:
The webinar will include interactive Q&A sessions after each topic, providing participants the opportunity to engage directly with experts and discuss specific scenarios or concerns. We will also work through a mock crisis scenario, allowing the group to apply what we've learned together.
RSVP: June 28 at 11AM CST

Analytics-Driven Recruitment Marketing: Measuring Success
July 12, 11AM-12PM CST
In today's data-driven world, the ability to analyze and act on recruitment metrics is critical for shaping effective employer branding and recruitment strategies. This 60-minute webinar is designed for HR/TA professionals, recruitment marketers, and talent acquisition leaders who want to harness the power of analytics to enhance their recruitment outcomes. Participants will learn how to effectively track, interpret, and utilize recruitment data to refine strategies, improve candidate experience, and ultimately achieve greater recruitment marketing and employer brand success.

Key Topics Covered:

1. Introduction to Recruitment Analytics:
Understand the fundamentals of recruitment marketing analytics, including what metrics are most important for tracking and why they are critical for strategic decision making.

2. Tools and Techniques for Data Collection:
Explore the various tools and technologies available for collecting recruitment marketing data, from applicant tracking systems (ATS) to advanced analytics platforms. We'll touch on how to set up systems to capture the right data at the right times.

3. Analyzing Recruitment Marketing Data:
Delve into the methods for analyzing recruitment marketing data, with a focus on identifying trends, pinpointing challenges, and assessing the effectiveness of different recruitment channels and campaigns.

4. Improving Candidate Experience Through Analytics:
Learn how to use data to enhance candidate experience, from initial job search and application processes to interview scheduling and feedback mechanisms. Discuss ways to personalize the recruitment process to increase candidate engagement and satisfaction.

5. Case Studies and Practical Applications:
Examine real-world case studies that demonstrate how successful organizations have used recruitment marketing analytics to improve their hiring practices. Gain actionable insights that can be applied to your own strategies.
RSVP: July 12 at 11AM CST

Talent Attraction to Engage Passive Candidates
July 19, 11AM-12PM CST
Uncover the secrets to attracting passive candidates who aren't actively looking for new opportunities. Participants will learn advanced outreach strategies, engagement tactics, and how to effectively position their company as an attractive option for passive candidates.

Key Topics Covered:

1. Understanding Passive Candidates:
Gain insights into the mindset of passive candidates and what motivates them to consider new opportunities. Learn to identify the key factors that can influence their decision to move.

2. Effective Outreach Strategies:
Explore proven techniques for reaching out to passive candidates without being intrusive. Discuss the role of personalized messaging, the right timing, and the use of various platforms including professional networks like LinkedIn.

3. Engagement Tactics That Work:
Delve into engagement tactics that create interest and build relationships with passive candidates over time. Learn about the importance of nurturing these relationships and keeping potential candidates warm until they are ready to make a move.

4. Positioning Your Company Effectively:
Learn how to showcase your company’s culture, values, and career opportunities in a way that resonates with passive candidates. Discuss how to communicate unique selling points that differentiate your employer brand from competitors.

5. Leveraging Employee Networks and Referrals:
Understand how to effectively use your current employees’ networks to tap into passive talent pools. Explore strategies for enhancing your employee referral programs to encourage participation and increase their effectiveness.

6. Case Studies and Success Stories:
Review case studies that highlight successful strategies for attracting passive candidates. Analyze what tactics were most effective and how they can be adapted to different industries and company sizes.
RSVP: July 19 at 11AM CST
The Role of Employee Advocacy in Recruitment Marketing
July 26, 11AM-12PM CST
In today’s highly competitive job market, leveraging your employees as brand ambassadors can significantly enhance your recruitment marketing efforts. This webinar will explore how to harness the power of employee advocacy to strengthen their employer brand and attract top talent. Participants will learn how to empower employees to become effective brand ambassadors and explore the tools and strategies required to facilitate this process successfully.

Key Topics Covered:

1. Introduction to Employee Advocacy:
Understand the concept of employee advocacy and its impact on recruitment marketing. Explore why it's essential for enhancing your employer brand and how it can lead to more authentic and effective talent attraction efforts.

2. Building a Culture of Advocacy:
Learn how to create a company culture that encourages and supports employee advocacy. Discuss the role of leadership in fostering this environment and how to motivate employees to share their positive experiences and insights about the workplace.

3. Training and Empowering Employees:
Discover strategies for training employees to become brand ambassadors. This includes developing their communication skills, understanding what messages to share, and using social media effectively.

4. Tools and Platforms for Advocacy:
Examine the various tools and platforms that can support employee advocacy efforts, including social media management tools, internal communication platforms, and content sharing systems. Learn how to choose the right tools for your organization’s needs.

5. Measuring Success:
Learn how to set clear objectives for your employee advocacy program and measure its success. Discuss key metrics to track, such as reach, engagement, and the impact on recruitment outcomes.

6. Overcoming Challenges:
Address common challenges that organizations face when implementing an employee advocacy program. Explore solutions and best practices for managing these issues effectively.
RSVP: July 26 at 11AM CST

Diversity and Inclusion: Crafting Inclusive Recruitment Messages
August 2, 11AM-12PM CST
In today's global marketplace, embracing diversity and inclusion is not just a moral imperative but a competitive advantage. This learning call is designed to enhance their recruitment strategies by crafting messages that resonate with a diverse applicant pool. Participants will learn the nuances of creating inclusive recruitment content, integrating equitable policies, and ensuring that their hiring practices reflect their commitment to diversity and inclusion.

Key Topics Covered:

1. The Importance of Diversity and Inclusion in Recruitment:
Begin with an overview of why diversity and inclusion are essential for modern businesses. Discuss the impact of diverse teams on innovation, company culture, and financial performance.

2. Understanding Bias in Job Descriptions:
Explore common biases in job descriptions and how they can deter diverse candidates. Learn techniques for writing neutral and inclusive job ads that attract a broad range of applicants.

3. Developing Inclusive Recruitment Messages:
Delve into strategies for crafting recruitment messages that speak directly to diverse groups. Discuss the importance of language, imagery, and media channels in conveying an inclusive employer brand.

4. Integrating Inclusive Policies into the Recruitment Process:
Examine how to embed inclusivity into every stage of the recruitment process, from initial outreach to interviewing and onboarding. Learn about the tools and frameworks that can help ensure equity throughout the candidate journey.

5. Leveraging Employee Input and Experiences:
Discuss how to involve current employees in shaping recruitment messages and policies. Learn how to use employee testimonials and stories to authentically represent diversity within your organization.

6. Measuring the Impact of Inclusive Recruitment Practices:
Conclude with methods for measuring the effectiveness of diversity and inclusion efforts in recruitment & recruitment marketing.
RSVP: August 2 at 11AM CST

On-Demand Webinars

Getting Cool with Content
In today’s digital age, content marketing has become an REQUIREMENT for Talent Attraction. This special 90-min learning call is designed to equip participants with the skills necessary to craft compelling, engaging, and persuasive content that stands out in a crowded job market.

Throughout this 90-minute session, attendees will learn how to create effective job descriptions, utilize multimedia content, and apply storytelling techniques to enhance their recruitment marketing to attract the right candidates.

Key Topics Covered:

1. Crafting Compelling Job Posting: Learn to write job posts that not only detail the responsibilities and requirements of the role but also sell the position and your company culture. We'll cover language best practices, how to incorporate key employer branding elements, and tips for making your listings inclusive and appealing.

2. Creating Engaging Multimedia Content: With the growing importance of visual and audio content in engaging potential candidates, this section focuses on how to effectively use multimedia. From recruitment marketing videos to virtual office tours and employee testimonials, discover how to produce content that provides a genuine insight into working at your company.

3. Effective Storytelling Techniques: Storytelling is a powerful tool in any marketer’s arsenal, including recruitment. This segment will teach you how to craft narratives that resonate with your target audience, share the unique stories of your company and employees, and differentiate your brand from competitors.

4. Interactive Elements:
Each section of the webinar includes a Q&A session, allowing attendees to ask questions and discuss their specific challenges. A live demonstration on creating a simple recruitment video will provide a practical application of the concepts discussed.
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Next-Gen Recruitment: Mastering Campus Marketing and Employer Branding for Future Grads
Develop strong campus recruitment strategies that resonate with the next generation of professionals. This webinar aims to equip HR professionals, recruiters, and employer brand managers with the insights and tools necessary to attract, engage, and hire top talent from colleges and universities.

Key Learnings:

1. Understanding the Audience: Gain a deep understanding of what future college graduates look for in potential employers and how their values and career expectations shape their job choices.
Effective Brand Messaging: Learn how to craft compelling employer branding and recruitment marketing messages that appeal specifically to the younger demographic. Explore the nuances of communicating company culture, career development opportunities, and social responsibility initiatives that matter to this group.

2. Strategic Campus Engagement: Discover strategies for creating impactful campus presence through partnerships, internships, workshops, and technology-driven engagement methods like virtual experiences and live activations.

3. Digital and Social Media Strategies: We'll explore the most effective tactics for reaching students on their terms, including content types, platform choices, and messaging tones that resonate with the college audience.

4. Metrics and Analytics: Understand how to measure the success of your campus recruitment efforts through relevant metrics and analytics to refine your approach continuously.
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Mental Health Month: The Role of Well-Being in Employer Brand & Recruitment Marketing
In today’s competitive talent landscape, the importance of mental health and well-being cannot be overstated, especially when it comes to building a strong employer brand and effective recruitment marketing strategies. This webinar, timed to coincide with Mental Health Month, aims to enlighten HR professionals, employer branding specialists, and recruitment marketers on integrating well-being into their employer value proposition.

Key Learnings:

1. Well-Being as a Messaging Pillar: Understand how emphasizing employee well-being enhances your employer brand, and the values that correlate to it, influencing person-environment fit in your EVP. Learn to communicate this commitment effectively in your recruitment marketing.

2. Attracting Talent with Well-Being Initiatives: Explore how well-being programs can not only attract top talent but also positively impact retention rates, employee satisfaction, and overall company performance.

3. Case Studies: Examine real-world examples of companies that have successfully integrated mental health and well-being into their employer brand, and the measurable benefits they experience.

4. Strategies for Communication: Discover the most effective ways to showcase your company’s commitment to mental health in your communications to prospective and current employees.
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The AI Revolution: Enhancing Employer Brand and Future-Proofing Talent Attraction
In this insightful learning call, we will explore the transformative role of artificial intelligence in shaping the future of employer branding and talent acquisition. As AI technologies evolve, they offer unprecedented opportunities to enhance how organizations attract, engage, and retain top talent.

Key Takeaways:

1. Understanding AI’s Impact: We'll delve into how AI is currently influencing employer brands and the implications for your company's public and internal perception.

2. Strategic Considerations: Gain insights into the ethical, practical, and strategic considerations businesses must address when integrating AI into their recruiting processes.

3. Future Implementation: Learn actionable strategies for effectively implementing AI tools for recruitment marketing to attract talent, enhance candidate experience, and streamline hiring processes.

4. Case Studies and Examples: Through real-world examples, see how leading companies are leveraging AI to boost their employer brand and gain a competitive edge in talent attraction and acquisition.

Join us to discover how to leverage AI to not only meet the challenges of today’s recruitment landscape but also to innovate and lead in the future. Whether you are an HR executive, a recruitment specialist, or involved in strategic planning, this webinar will equip you with the knowledge and tools to harness AI effectively in your talent brand strategy.
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Inclusive Recruitment Marketing by Design
Continuing on the "Neurofriendly Talent Attraction" series, this learning call focuses on how to build inclusive recruitment marketing visuals and messaging. In this call, we will take a closer look at:

1. Different neurodivergent diagnoses and how that can impact processing information we share in the talent attraction process;

2. Design considerations for graphics and video to help ensure your attraction materials are more neurofriendly regardless of neurotype;

3. Adjustments that can be made to the recruitment marketing funnel to make it more inclusive and effective for all neurotypes.
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