Setting Goals for Recruiting and Employer Branding

The hiring space is constantly evolving, and setting clear, purposeful goals for recruiting and employer branding is our responsibility to our team and our specialty.  Functional, data-driven goals keep things measurable and consistent, while personal, connection-focused goals build relationships and elevate your brand reputation. Combine the two, and you’ll see real results—lower costs, better productivity, and a stronger position in the market.

Regardless of the size of your company or team, here are some example goals that you can customize to your organization. 

Recruiting Goals

Recruiting goals focus on building efficient, candidate-friendly hiring processes while positioning your organization as an employer of choice.

Functional Recruiting Goal Examples

1. Reduce Time-to-Hire

• Goal: Decrease time-to-hire by 20% within a quarter.
• Business Impact: Lower hiring costs, minimal project disruptions, and sustained productivity. 

2. Increase Quality-of-Hire

• Goal: Implement structured interviews and refine job descriptions.
• Business Impact: Engaged, high-performing employees who ramp up quickly and drive business outcomes. 

3. Expand the Diversity of the Talent Pipeline

• Goal: Reach underrepresented groups by 25% through partnerships and outreach.
• Business Impact: Diverse teams lead to greater innovation and adaptability, strengthening your company’s reputation and bottom line. 

Personal Recruiting Goal Examples

1. Build Personal Connections with Candidates

• Goal: Engage in one meaningful interaction with every candidate.
• Business Impact: Increased offer acceptance rates and stronger alignment with company values. 

2. Maintain Ongoing Contact with Past Candidates

• Goal: Reconnect with top candidates quarterly.
• Business Impact: Faster hiring timelines and reduced costs for future roles. 

Employer Branding Goals

Employer branding goals shape how candidates and employees perceive your company. Better perception often leads to improved recruiting, hiring, and retention outcomes. 

Functional Employer Branding Goals

1. Boost Employee Ambassador Programs

• Goal: Increase ambassador participation by 30%.
• Business Impact: Amplified brand reach and increased trust among candidates. 

2. Enhance Careers Page and Digital Presence

• Goal: Reduce bounce rates by 15% and increase engagement with multimedia content.
• Business Impact: A polished brand image that attracts and converts high-quality candidates. 

Personal Employer Branding Goals

1. Showcase Company Culture Authentically

• Goal: Post weekly cultural stories.
• Business Impact: Increased engagement and higher quality applicants aligned with your values. 

2. Create Relatable Content on Professional Networks

• Goal: Publish bi-weekly posts on LinkedIn.
• Business Impact: Stronger candidate connections and improved brand visibility.

Ready to Take the Next Step?

GBS partners with organizations to align recruitment and employer branding strategies with their broader goals. By creating inclusive talent pipelines, designing authentic employer brands, and fostering meaningful candidate experiences, GBS helps you attract and engage the right talent. Our strategic approach ensures your hiring efforts drive measurable results, positioning your organization for sustained success.