Mental Health Month: The Role of Well-Being in Employer Brand & Recruitment Marketing
In today’s competitive talent landscape, the importance of mental health and well-being cannot be overstated, especially when it comes to building a strong employer brand and effective recruitment marketing strategies. This webinar, timed to coincide with Mental Health Month, aims to enlighten HR professionals, employer branding specialists, and recruitment marketers on integrating well-being into their employer value proposition.
Key Learnings: 1. Well-Being as a Messaging Pillar: Understand how emphasizing employee well-being enhances your employer brand, and the values that correlate to it, influencing person-environment fit in your EVP. Learn to communicate this commitment effectively in your recruitment marketing.
2. Attracting Talent with Well-Being Initiatives: Explore how well-being programs can not only attract top talent but also positively impact retention rates, employee satisfaction, and overall company performance.
Case Studies: Examine real-world examples of companies that have successfully integrated mental health and well-being into their employer brand, and the measurable benefits they experience.
Strategies for Communication: Discover the most effective ways to showcase your company’s commitment to mental health in your communications to prospective and current employees.
