Contact GBS
"*" indicates required fields
"*" indicates required fields
From stealthy start-ups to established consumer brands we help position your employment opportunities in a clear and compelling way. We will define your unique benefits and culture while uncovering the unique reasons your ideal talent should choose you.
Value alignment through research
Understanding the intricate connection between your employees' work experience and their core values and passions is the coveted "secret sauce" driving the best employer brands and recruitment marketing strategies. We work together to uncover your culture and work norms and the expectations and desires of top talent. This informs the messaging and strategy to attract and retain employees who will thrive in your organization.
Messaging Framework
Using your unique value alignment, we craft compelling selling points, showcase company culture, and highlight meaningful benefits. The framework is your messaging map, guiding the compelling story that resonates with candidates and sets you apart.
Establish your image as a captivating magnet for top talent. Our experts will dive deep into your EVP research, culture, values, and perks to craft your unique story. Using compelling and aligned messaging, tone of voice, and design, we’ll ignite interest and create loyalty. Stand out, attract the best, and build a brand that employees will share, and candidates will remember.
Persona Development
Shape strategies for your audience and get into the mind of your target talent. We’ll create personalized experiences aligned with your needs to improve consideration and conversion. Our tailored approach improves brand perception, increases candidate engagement, and enhances recruitment outcomes.
Effective Job Postings
Together, we will craft effective job posts to attract talent, set clear expectations, and reduce unqualified applications. Your well-optimized (and inclusive) job postings will increase visibility, compel consideration, and help you hire the talent efficiently. Job postings are often the first, and sometimes the only thing a candidate sees before applying, they should be great.
Employee Advocacy
Develop a strategy to foster authenticity and expand reach. Engaging your employees amplifies employer branding and attracts top talent. We will harness the vast network of your employees to improve candidate trust and increase employee engagement.
Reputation Management
Curate your online presence to support talent goals. Our team will research your presence in the market, compile your reputation audit report and provide you with your Reputation EQ score. We will work together to develop a realistic and meaningful strategy to improve your reputation (when needed) and position you as an employer of choice.
Entice individuals to consider working for you. Attract and nurture top talent for your organization using market research and tactics aligned with your unique hiring goals. We will build the megaphone for your hiring strategies.
Some of our tactics include:
Drive innovation and creativity by bringing together individuals with diverse backgrounds, experiences, and perspectives. Enhance problem-solving capabilities, foster a culture of inclusion and respect, and improve employee morale and productivity. Having an established diversity recruitment strategy offers significant business advantages. Together we will build a comprehensive diversity recruitment strategy to strengthen your organization's competitiveness, adaptability, and performance.
Effectively utilizing social media for recruitment requires more than just tactics; a robust online brand presence is indispensable. In a landscape where brands vie for attention with quirky memes and jokes, brand strength is pivotal.
Our strategic social media approach helps HR and recruitment teams in attracting talent but also contributes significantly to reinforcing brand value. By intertwining recruitment efforts with a compelling brand narrative, organizations can navigate the dynamic social media arena, ensuring that attracting top talent aligns seamlessly with building and fortifying a strong brand presence.
Showcase your unique details.
We will work with you to design, produce, and implement a career site that informs, engages, and excites applicants. Our team will orchestrate an award-winning experience that has rich context and smart design to help align potential talent to your opportunities.
Informed perspective is priceless. With over 50 years of combined experience in all facets of Talent Acquisition, we are uniquely positioned to provide expertise. Typical engagements include process mapping and design, technology evaluation, candidate experience, product development, training, and more.
We are your phone a friend.
