Hire the best. 

At GBS, we specialize in crafting impactful marketing strategies designed to help you acquire your ideal talent. Elevate your workforce with our expertise in employment branding, recruitment marketing, diversity and inclusion, and cutting-edge social media strategies.

Unlock the full potential of your recruitment process with thoughtful process design, tech stack optimization, funnel management, and data analytics.
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Meet the GBS Leadership Team

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Crystal Miller Lay
CEO & Chief People Officer
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Dwane Lay
Chief Experience Officer
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Jenn Tharp
Chief Strategy Officer

Our experience is your advantage.

Our team has made their mark as leaders in the industry. Collectively, we have advanced experience in launching and managing progressive strategies for employee value propositions (EVP), employment brand, talent acquisition, recruitment marketing, diversity (DEIB), campus recruiting, process design, and HR tech.

With over 55 years of combined experience, across disciplines, our team has amassed experience, recognition and street cred to help you achieve your goals.
What does GBS do?
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