Our services include Employer Branding, Recruitment Marketing, Talent and Organizational Consulting, and Digital Marketing services—including talent attraction transformation, OD change management, employee comms, reputation management, EVP and employer brand development, social media strategy and execution, career site development and content, advertising campaigns and media management.

We make Talent Acquisition teams look good by fixing what’s broken and building what works.

We work with industries where employer reputation, complex hiring challenges, and brand clarity directly impact business outcomes. That includes healthcare, tech, engineering, construction, finance, manufacturing, non-profits, and professional services. Whether you’re scaling quickly or navigating legacy hiring roadblocks, we tailor your EVP, talent attraction strategy, and recruitment content to match your market.

GBS is built for Talent Acquisition, Employer Brand, Marketing, and People teams who need strategic, done-for-you support to improve how they attract, engage, and convert talent. We’re a strong fit for companies that are scaling, evolving, or struggling to stand out—especially when you’re ready to fix what’s broken and build what actually works. Whether you’re navigating hiring complexity, launching an EVP, overhauling your candidate experience, or finally investing in your employer brand, we partner with teams who want to make bold, evidence-based moves. 

If you care about candidate quality, brand reputation, or hiring performance, you’re our kind of people.

We bring behavioral psychology, brand storytelling, and award-winning content strategy into one agile team. And that I/O psychology spin really sets us apart. GBS is different because we don’t just fix and build employer brands—we transform how people connect and work with your company.

We make your brand make sense to the people who matter most.

EVP—your Employee Value Proposition—is not just a tagline. It’s a strategic, psychology-backed framework that defines what you offer employees in exchange for their time, energy, and alignment. At GBS, we build EVPs using I/O psychology principles and Person-Environment Fit—so your EVP reflects who you are, attracts who you need, and delivers measurable ROI. 

Meanwhile, your Employer Brand is how that EVP is expressed: in your messaging, content, candidate experience, reputation, and day-to-day culture. 

EVP is the strategy. Employer Brand is the signal. And GBS wrote the blueprint for doing both right.

Recruitment marketing is the strategy behind how you attract, nurture, and convert talent—long before they hit ‘apply.’

Media management is how that strategy reaches the right people, on the right platforms, with the right message.

At GBS, we combine psychology-informed storytelling, audience targeting, and full-funnel campaign planning to help hiring teams cut through the noise and drive performance. We don’t just run ads—we run systems that scale. 

Recruitment marketing is the why. Media management is the how. And together, they move talent.

Content-as-a-Service (CaaS) is our way of giving Talent Acquisition and Employer Brand teams a plug-and-play content engine—without needing a full-time internal creative team. At GBS, CaaS means strategy-backed, psychology-informed, on-brand storytelling delivered monthly across channels like social media, career sites, employee spotlights, video, and more. We handle the writing, design, scheduling, and insights—so you can focus on hiring. 

It’s like having an employer brand content studio on speed dial.