Crystal Miller Lay is the CEO and Chief People Officer of GBS Worldwide, where she leads strategy, consulting, and organizational direction across the business.

With more than 20 years of experience spanning employer brand, recruitment marketing, behavioral psychology, and organizational systems, Crystal has built and scaled award-winning employer brand programs for enterprise and growth organizations alike. Her work sits at the intersection of people, performance, and experience—helping organizations fix what’s broken underneath hiring, brand, and talent systems.

Crystal is a recognized thought leader in employer brand, neuroinclusive workplace design, and hiring system effectiveness. She is a multi-award-winning strategist, with recognition from the Communicator Awards, Davey Awards, Webby Awards, and Shorty Awards.