partnerships
Fix What’s Broken. Build What Works.
Partnerships aren’t logos.
They’re force multipliers.
GBS partners with organizations that extend our ability to deliver clarity, performance, and scale—without compromising independence, rigor, or outcomes.
We don’t build partner ecosystems for appearances.
We partner selectively, intentionally, and only where it improves the work for our clients.
If a partnership doesn’t materially improve outcomes.
We don’t pursue it.
How we think about partnerships
Partnerships at GBS are not referral arrangements or reseller relationships.
They exist to:
01
Strengthen delivery where specialization matters
02
Support complex execution without adding friction
03
Ensure systems work in real-world conditions
04
Maintain accountability from strategy through activation
Our
partners
Career Site Technology & Experience Platform
GBS partners with Shazamme as a career site technology and experience platform, supporting the activation of high-performing, scalable career sites aligned to employer brand strategy.
This partnership allows GBS to :
- Translate employer brand strategy into usable, maintainable career sites
- Preserve content hierarchy, clarity, and accessibility at scale
- Build systems teams can operate without constant reinvention
Shazamme is a delivery partner—not a strategy driver.
Employer brand strategy, structure, and experience design remain led by GBS.
Custom Website Architecture & Development
For full-scale, complex, custom website builds, GBS partners with Red Branch Marketing.
This partnership supports :
- Highly customized site architecture and functionality
- Complex integrations and advanced build requirements
- Enterprise-grade performance and scalability
Red Branch enables execution where off-the-shelf solutions fall short—while GBS retains ownership of strategy, content, and experience design.
Videography & Visual Storytelling
GBS partners with DLR Studio for high-end, award-winning videography and visual storytelling.
DLR Studio’s work has earned Telly Awards, reflecting excellence in craft, production quality, and narrative execution.
This partnership supports :
- Employer brand and recruitment video production
- Campaign and event storytelling
- Visual assets that reinforce brand clarity—not spectacle
Creative direction and narrative strategy remain guided by GBS, ensuring video serves the system—not the other way around.
Recruitment Media Partner
GBS is an Indeed partner, supporting recruitment media strategy and execution on one of the world’s largest hiring platforms.
This partnership enables :
- Smarter deployment of recruitment media
- Alignment between employer brand, career sites, and job visibility
- Better performance insight across the candidate journey
Platform access does not replace strategy. Media decisions remain evidence-informed and outcomes-focused.
The GBS Partnership Ecosystem
GBS has built a partnership ecosystem designed to support shared learning, ethical collaboration, and better outcomes for clients
not transactional selling.
Developed and led by GBS’s Chief Growth Officer,
Torey Palmer, this ecosystem creates structured opportunities for partners to engage with our community in ways that are transparent, respectful, and mutually beneficial.
What makes this ecosystem different
The GBS Partnership Ecosystem is intentionally no-sell.
It exists to:
➤
Create meaningful dialogue between practitioners and solution providers
➤
Share knowledge, research, and real-world application
➤
Give partners thoughtful access to decision-makers without pitch pressure
➤
Support long-term relationship building over short-term transactions
This approach protects trust—for clients, partners, and the broader industry.
The Exchange: a no-sell industry community
Partners may be invited to participate in The Exchange, GBS’s private, no-sell industry community.
The Exchange exists to:
01
Facilitate peer learning and open discussion
02
Share insights, research, and practical experience
03
Give partners a platform to educate—not pitch
04
Allow clients and members to explore solutions at their own pace
Participation is curated. Content is moderated. Selling is not the point, nor allowed. If you work in Employer Brand, Recruitment Marketing, Communications, or I/O Psychology in an in-house, agency, or vendor/consulting capacity, The Exchange is the place for you.
How partners benefit
Partners within the ecosystem may receive :
- Opportunities for face-time with clients and members through The Exchange
- Visibility as trusted contributors—not advertisers
- Access to GBS resources, insight, and guidance
- Referral benefits for introducing clients or prospects where there is a clear, mutual fit
All participation is governed by clear expectations around ethics, transparency, and value creation.
How clients benefit
For clients, the ecosystem means:
- Exposure to vetted partners without sales pressure
- Access to education and insight beyond a single provider
- Fewer cold pitches and less vendor noise
- Confidence that recommendations are grounded in fit—not incentives
GBS remains independent in its strategy and recommendations at all times.
What partnerships are not
To be clear, GBS partnerships are not:
- Tool-first recommendations
- Pay-to-play endorsements
- Vendor marketplaces
- Lead-generation schemes
- Substitutes for consulting, research, or strategy
They are a means to improve execution and outcomes with GBS—nothing more, nothing less.
Interested in partnering with GBS?
We’re open to conversations with organizations that:
- Share a systems-led, outcomes-driven mindset
- Respect evidence, ethics, and independence
- Value education over promotion
- Understand that trust is earned—not bought
If that sounds aligned, we’re open to a conversation..
