Liz Freeman is a behind-the-scenes powerhouse supporting select GBS client programs across media and performance optimization.

With over a decade of experience spanning operations, talent acquisition, and employer branding, Liz brings operational discipline and performance insight to complex media environments. Her work has contributed to paid program improvements of up to 49% year-over-year for clients.

Liz specializes in diagnosing inefficiencies, optimizing execution, and supporting high-impact initiatives where clarity and precision matter most.