experience & systems enablement.
Fix What’s Broken.
Build What Works.
experience & systems enablement.
Fix What’s Broken. Build What Works.
Employer branding, recruiting, and talent systems rarely fail because of effort.
They fail because the experience underneath them doesn’t hold.
Tools don’t connect. Processes don’t reflect reality. Teams work around systems instead of being supported by them. Vendors optimize their piece of the puzzle, but no one owns how it all fits together.
That’s where Experience & Systems Enablement comes in.
GBS helps organizations design, stabilize, and strengthen the systems behind employer branding and hiring so the work actually works in practice, not just in theory.
This is not about ripping everything out or starting over. It’s about understanding what’s broken, preserving what’s working, and building a system your people can actually use, trust, and sustain.
when organizations come to us
Most clients don’t show up asking for “systems enablement.”
They come because something feels off, stalled, or harder than it should be.
Common starting points include:
01
“We’ve invested in the tech, but it isn’t delivering what we expected.”
02
“Our hiring experience feels fragmented across tools, teams, and vendors.”
03
“We’re spending a lot, but adoption and outcomes are inconsistent.”
04
“A vendor or partner didn’t land the work, and now we’re stuck with it.”
05
“We want to use AI, but our processes aren’t clear enough for it to stick.”
06
“We know something’s broken, but we don’t know where to start.”
You don’t need a perfect diagnosis to begin.
You need clarity on the challenge.
How GBS approaches
this work
GBS is vendor-agnostic by design.
Vendors are incentivized to optimize their product.
We’re focused on optimizing the system as a whole.
That means we look across people, process, technology, and experience to understand how decisions, handoffs, and behaviors interact in the real world. We don’t start with tools. We start with reality.
Our approach is grounded in these core principles:
Diagnosis before solution
We map what’s actually happening before recommending change.
One size fits one
Every organization has different constraints, maturity, and goals. The work is designed to fit your context, not a template.
Fix what’s broken without breaking what works
Stabilization matters as much as innovation.
Teach while we build
Our goal is not dependency. It’s capability.
This is experience design at the system level, not just the surface.
What Experience & Systems Enablement includes
This work can take many forms, depending on where an organization is starting.
Technology & Experience Diagnostics
We assess your HR and talent technology ecosystem, workflows, and experience layers to identify friction, redundancy, and risk. This includes ATS, CRM, CMS, career sites, scheduling, automation, and emerging AI use cases.
Process Mapping & Experience Design
We map end-to-end recruiting and talent processes as they actually operate, not how they’re documented. This creates the clarity required to improve experiences, remove friction, and prepare for automation or AI responsibly.
Vendor Strategy, Management & Negotiation
We support vendor evaluation, RFI/RFP processes, and contract renegotiation to ensure investments align to real needs. Because we’ve been on the inside, we know where leverage exists and how to protect long-term value.
Stabilization &
Optimization
When something isn’t working, we step in to stabilize it. That may mean fixing partial implementations, aligning tools to processes, or redesigning experience layers that were never fully thought through.
Change Enablement & Adoption
Systems only work if people can use them. We design for adoption by aligning workflows, communication, and expectations so change actually holds.
Step Zero for AI
Before AI can add value, organizations need clarity. We help teams establish the foundational process, data, and experience readiness required for AI investments to succeed rather than stall.
Who this work is for
Experience & Systems Enablement is especially
valuable for organizations that:
Are investing heavily in employer branding, recruiting, or technology
Want to reduce risk before making major platform or AI decisions
Are navigating complexity across vendors, tools, and teams
Need an experienced, neutral partner to help them get unstuck
Want systems that scale without burning people out
If you’re trying to make high-stakes investments stick, you don’t have to do it alone.
Fix what’s broken. Build what works.
Experience & Systems Enablement exists to protect your investment, your people, and your momentum.
Whether you need us to manage the work for you, work alongside your team, or help you learn how to do it better yourself, we’ll meet you where you are and build from there.
