How inclusive storytelling and behavioral science fueled a 427% increase in female applications.

When a global manufacturing company approached GBS Worldwide, they were struggling to recruit women into their STEM roles. Female applicants made up just 11% of their candidate pool, and their team was burning out trying to close the gap. The goal? Achieve at least 50% female applicants and hires within three years.


GBS designed and launched a multi-tiered recruitment strategy rooted in behavioral science and equity-centered storytelling. From a branded “Women of Manufacturing” content series to psychographic audience targeting, employee-led testimonials, and optimized conversion funnels, every tactic was built to resonate authentically—and perform measurably.


The result? Female applications rose from under 10% to 58%, with significant increases across the board: audience growth (+116.8%), application volume (+60%), and total conversions (+20%).

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